How do we use evergreens on the Semahead blog? In fact, most of the content creat on the Semahead blog is evergreen content, because the key phrases match to them have constant search volumes and are search with a similar intensity throughout the year. We try to update this content, […]
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SEO banner dark What is evergreen? Since we already know what evergreen is not, it is worth rethinking what it is. As in the previous case, specifying the concept of evergreen requires a certain amount of common sense – it is impossible to define every type of content that fulfills […]
However it should be remember that while on Facebook, the audience is very diverse, LinkIn is characteriz by a business approach in its users. Therefore, often graphics for both platforms will be very different in terms of creation or text. Advertising formats on Linkin Single photo ad: : aspect ratio, […]
However, there is one thing that connects them – these ads are display only in select places by Google, such as: Google partners, YouTube, Gmail. Static display advertising It is bas on a set of creat graphics that we send to the system along with the URL and that’s where […]
For example, in the case of a restaurant, attributes can provide information about the atmosphere inside, whether the place is child-friendly or whether there is a parking lot in front of the restaurant. That customers very often pay attention to. Interestingly, this is the only option that can only be […]
Thanks to them it is possible to more precisely define. The services perform or offer by a given company. In order to choose the categories in the best possible way. You should do an analysis beforehand and check which options. Were us by our closest competitors. Operations In addition to […]
The company’s share in the Internet at a time when the popularity of mobile devices reach the peak of its popularity, and having a direct impact on its development. The presence of all necessary information about the company in one place, such as opening hours or location, is a great […]
User behavior explorer This report focuses on the analysis of user behavior. Provides a list of audiences that are part of the segments you creat or import. When you select one row, you will be shown detail reports about a given user: user behavior thanks to which we will analyze […]
It is available in the Tab Settings column. Thanks to it, we can quickly check if something is wrong with our data. We can customize it with the following settings: Training Period – Specifies the number of days prior to the start of the currently select date range that the […]
Blog with a graceful name – Occam’s Razor (an analyst should skilfully cut data with Ockham’s razor: “Do not multiply entities, do not create fictions, explain facts as simply as possible”). Its author is Avinash Kaushik (Digital Marketing Evangelist at Google, co-founder of Market Motive). Web Analytics: An Hour A […]
It’s time to stop looking through the prism of stereotypes. Currently, it is a function that is often at the heart of the organization, influencing many decisions and processes. Increasing? The level of available knowlge and technology is so high that, paradoxically, it makes it difficult to make quick decisions. […]
The last segment of this tab are lists of the most popular searches and trends relat to our business. Percentage by which it has recently increas, a given segment and the number of clicks on individual categories. Summary Looking at the ever-changing market, it can be said that Google has […]
