Ongoing response to increases and creases – often, especially in the case of upward trends, we do not expect extensive comments on the current situation. Everything is going well, revenues are growing, campaigns are working properly, so we are confint about cooperation. The problem arises in the case of sudn […]
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Is a good practice worth cultivating. Responsiveness – it is also a good practice to wait for a response and a question ask to the supervisor not more than hours. If you have to wait more than – working days for an Account’s response, it may mean that the number […]
Starting cooperation – it is worth starting a good cooperation with a meeting of the whole team to get to know who is on the other si. Cooperation may also start with a short training. In communication tools, but also in the scope of the service. During such training, a […]
You are the owner of the advertising account, not the agency and you have the full right to manage access to it and you can view it at any time). Working on clear and transparent rules or KPIs establish at the beginning of cooperation. It is also the ability to […]
SEE ALL ENTRIES PREVIOUS ENTRY What to look for when choosing a marketing agency? Tips and tricks NEXT ENTRY Changes in Chrome and data collection in Google Analytics Do you want to start cooperation with us? Fill out the Brief! Completing the brief will take you a few moments and […]
Google Ads campaigns use sales phrases, and the higher the rate per word, the more people try to promote their product on them . You should be aware that in the case of this type of words, the competition’s actions to increase visibility will be much more intense. Positions, we […]
For this reason, intentions can be divid into two basic groups: shopping intentions – an Internet user entering the password “nike air max promotion” is most likely interested in buying and looking for a store offering the most attractive price. Next to the product name, such a user will enter […]
That is why keyword research is often referred to in the context of keyword analysis . It is the foundation of your SEO strategy, so it’s worth learning as much as possible about keywords before you start optimizing your website. Types of keywords Before we start searching for key phrases […]
The Page Tracker component. In later years, custom reports, advanced segments. Event tracking, and custom alerts were ma available to users. In cember , Google Analytics introduced asynchronous tracking which reduced the impact of ga.js latency on the site. In October , Google announced Universal Analytics as the next version […]
Choosing an archetype may seem like a game. In practice, however, it will help you build the character of the brand and sign communication, especially: storytelling, scriptions of categories and products, blog content/ Expert articles, content for Social Media. This is because each archetype imposes a certain tone and language […]
It is much more difficult to visualize communication in the brand-customer relationship, because the brand itself is not a person and does not have the ability to speak (until we give it this ability). The choice of archetypes is therefore, in a way, giving it personality and character – empowering […]
This can be improv by using e.g. canonicals or rirects depending on the situation. However, it is worth taking care of it before it happens – ensuring that one resource is available at one address. Namely, because addressing is a very important element of building a website. It is worth […]
