Me write” feature. Google just announced that this functionality will now be included in the rollout of Duet AI the competitive response to Microsoft’s 365 Co-pilot. Image 3 Testing the Help me write” feature in Google Docs Those announcements preceded the launch of ChatGPT Enterprise in August which will further disrupt these roadmaps. These trends hit the foundation for all business content with the impact far outstripping just the marketing department. Dig deeper: Marketing leaders are you actually ready for AI? Establish — or re-

Your campaign

And content change management process teams All of this brings me to a final recommendation of where to start discussions with your teams. The core of campaigns and MAPs is — and will always be — content management processes at  business email list the intersection of creative and martech teams. We need to dust off the processes that helped us navigate each martech disruption before this with a best practice: designate a champion or leader to experiment train plan and roll out new capabilities. Prior rounds of innovation don’t

Rival the disruption

About to see from the infusion of genAI into our core applications. We need to start the discussions of how to manage the change now. Opinions expressed in this article are those of the guest author and not necessarily Bulk Lead MarTech. Staff authors are listed here. Add MarTech to your Google News feed. Google News Related stories The 3 Rs of marketing automation: Relevance response and ROI 3 ways marketing automation drives cross-functional alignment Marigold unveils all-in-one relationship marketing solution How