Balance core marketing automation functions with innovation Salesforce unveils Einstein Copilot a chatbot for all its apps New on MarTech Meta launches genAI features for ads 3 ways MOps can bridge the gap in marketing analytics New GA4 features improve security and report accuracy The latest jobs in martech Real Story Group launches free martech assessment tool About the author Milton Hwang Milton Hwang Milt is currently a strategic consultant (Mission MarTech LLC) and supports clients through a unique combination of

Strategy operations

And technology experiences. He enjoys being a cross-functional translator and can provide advisory services in parallel with hands-on implementation and support. With 30 years of leadership business lead experience Milt has focused on aligning service marketing sales and IT processes around the customer journey. Milt started his career with GE and led cross-functional initiatives in field service software deployment marketing and

Digital transformation

Following his time at GE Milt led marketing operations and customer experience teams at Connecture HSA Bank and MSI Data and he has always enjoyed being labeled one of the early digital marketing technologists. He has a BS in Electrical Engineering from UW Bulk Lead Madison and an MBA from Kellogg School of Management. In addition to his corporate leadership roles Milt has been focused on contributing back to the marketing and regional community where he lives. He serves on multiple boards and is also an adjunct