With their help, you can specify a specific element of the ad (age of the target group, headline content, or type of landing page) and then choose the variant that brings the best results. A/B tests . Quick results Unlike SEO, PPC ads can bring immiate results. Well-target advertising and a budget to start gaining customers. PPC – disadvantages. High costs In PPC, you pay for each visit to your website. Some industries are particularly competitive in this respect. The price for one click in the case of a popular keyword can be as much as several dozen zlotys.
However unfair competition may use
Low ROI Although the effects of PPC appear quickly. They do not stay for long – the return on investment is calculat only in how many customers have been acquir in exchange for a certain number of paid visits to the website. While the effects of a well-conduct SEO campaign can last for a long time, in the case of PPC. You lose visits and profits as soon as you stop paying for ads. Vulnerability to malicious attacks In PPC. you pay for every click, which some people can use maliciously. Generating a lot of artificial visits to your website. Of course, Google has put in place safeguards long ago to prevent such practices. Malware that automatically Cameroon Mobile Number List generates a lot of clicks. For which you will have to pay. SEO vs PPC – what to choose? Opt mainly for SEO if: You plan to gain customers primarily through content marketing.
You care about reaching the target
You are able to wait even a few months before. See the results. Swareness and long-term relationships with customers. Opt mainly for PPC if: Would you like to start generating profits as soon as possible? Target group as accurately as possible. Your website is not SEO-ready from a long-term perspective you don’t want to run a blog. But what choice will be the best? In practice, it is really worth combining the Bulk Lead benefits of SEO and PPC to achieve the best results.