What are the main Furthermore, with the further spread of infections in. Europe and Italy, the situation for luxury brands is destin to get even worse . It is necessary for these brands to know how to immiately look elsewhere. Investing in other segments of the market, less affect by the pandemic. These interventions are very complicat the situation concerns. The entire planet and it is necessary to know how to modulate and balance. The nes of the market with the sentiment of the population . At this moment customers are very scar and are returning to essential goods and making more prudent purchases.

It is an atavistic attitude

That has to do with the spirit of survival and the fear of the unknown, which live in all human beings. For this reason, those who deal with luxury goods must. Know how to communicate their presence in an elegant and delicate way. In terms of marketing, these periods are intend for. The sponsorship of essential and basic necessities only, preferably using online channels. All the other brands have web designs and development service the task of being present in a useful and aware way. Too aggressive communication risks conveying to customers little reliability and poor tact. Corona-react-quotes Return to index Review the strategy points to apply immiately.

If in the luxury sector

The impact of the Coronavirus epidemic is more evident and the strategies to be implement must be carefully design, the same considerations apply to every company. It is a delicate moment not only from the Bulk Lead point of view of the slowdown in the economy and consumption. As always in moments of profound social and economic crisis, customer habits and nes change . For this reason, in addition to reviewing the economic aspects of the business plan, it is also necessary to rethink the marketing and communication strategy . The company must align itself with the moment and address it as best as possible together with its audience.