Rich internal linking will affect the efficient flow of users on the website, and ultimately will also increase traffic from search results. How to implement thematic clusters on your website? The implementation of thematic clusters can be painful, especially if the website has been around for some time and has an extensive archive of articles. The recommend solution then is a solid content audit, which will allow you to group current articles into categories and subcategories. You should: . Formulate general topics that users face – this is how we create pillar pages.
We have a general blog category
Review the existing content and qualify it to the pillar pages creat in the first step. Identify the next topics of articles that should be written to expand the thematic clusters construct in the first and second point. . Creating a network of links between articles. Thus, we travel from the general to the specific. An example of how the izielnik shop did it: For athletes” -> izielnik.pl/blog/dla- sportowcow Not every user of this store is an athlete, but some buyers identify themselves as such and users reading articles from this pillar page are completely other users than those who read articles from the “mama and child” subpage izielnik.pl/blog/mama-i-dziecko . Although Cyprus Mobile Number List both of these subpages operate within one website, they serve content for a completely different group of recipients, while covering a very large number of key phrases thematically.
If it is impossible to come up
As you can see, the “topic the pillar page, must be wide enough to address a problem, and at the same time narrow enough to focus on a concept or a very specific target group. With blog articles corresponding to the pillar page, it means that the select pillar page is not the “core of the page”. Keyword analysis and topic clusters When pillar pages are select, keyword analysis will be pure pleasure. Any tool with an extensive database of keywords can be us for analysis.