Google Analytics including Yandex. What tasks does Google Tag Manager perform? After setting up with Google Tag Manager, you can work immeiately. You only nee to add a container or code to the site once, after which you can perform all other manipulations directly from the application. You can track the dynamics of advertising coverage, viewing customer accounts, and so on. If you want to get up and running efficiently while spending a minimum amount of time on it, then Google Tag Manager will be a great assistant to work with your site. How to use variables.

What is call tracking

To create a variable, you should click on the appropriate section in the Google Tag Manager menu, and then choose which variable you nee. You can create custom variables or use the ones photo editor already in the GTM system. What are the built-in variables you can choose. Utilities – container versions, events, workspace names; errors – viewing the container in its debugging mode; clicks; history – supports trigger activation; forms – in the replacement of a variable, you can use the text of the form, form classes. How to use GTM variables. The variable you create appears in the available ones when you create a new trigger.

Why is it needed Call tracking

To use the built-in variables, you should click on the Configure button, and then mark the variable you nee with a checkmark. How to use Bulk Lead triggers The trigger is neee for the tag to start and work properly. In order for the trigger to start its work correctly, you nee to make sure that the values ​​of the variable and the trigger itself match. To configure it, select the desire section in the menu, and then click the Create button. After that, you must specify the name of the trigger, as well as its type. The types of triggers in Google Tag Manage are as follows: Click.