Designers: Asana – Internal & Moving Brands

This is a great use of industry concepts to build coherence throughout their brand guidelines. 4. Asana Company: Asana  Click here to see Asana’s brand guidelines (ZIPs) It’s one thing to list a bunch of adjectives describing your brand, but it’s better to help everyone understand “Why?” they describe the brand. In this example Asana also goes into the ratio and origin of where the three dots come from (hint: it’s the counter of the “a” in Asana).

 

 They even wrote an in-depth

Medium article about the process and symmetry of the three dots. 5. *Santa* Company: *Santa*  Agency: Quietroom Click here to see *Santa*’s brand guidelines Although this is a “concept”, and not an actual brand, Quietroom showed us one import phone number library ant thing with *Santa*: If you’re a fun brand then you should show it – with everything you do. Stay light-hearted, because that’s what you’re known for, not just a big man stuffing himself down your chimney in the middle of the night.

 

 Typographic Brand Guidelines

phone number library

6. Scout Company: Telenav‘s Scout // Designer: Telen bwb directory av – Internal Click here to see Scout’s brand guidelines Let’s face it, your brand’s text won’t always appear on white backgrounds, so Scout shows us how to prepare for alternate colors. This is a very straightforward example, and honestly, it doesn’t need to be more complicated than this. 7. Truth. Company: Truth. // Agency: SocioDesign Click here to see Truth.

 

Brand guidelines Truth

As a branding agency, shows just how good th the meaning of organic traffic and how to increase it ey are at what they do. Subtlety may be one of their strengths, but they went purely bold throughout all of their brand guidelines. 8. Macaroni Grill Company: Macaroni Grill // Agency: Superbig Creative Click here to see Macaroni Grill’s brand guidelines The way Superbig Creative laid out the brand guidelines reads like a book – it’s beautiful.

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