With tons of different apps and thousands of screen sizes out there . You can never be too careful. Relevant to this point: don’t miss our guide to dark mode in email.One email sent . Three angry companiesTiffani davidson handles lifecycle marketing at thimble. She’s also the co-admin for email geeks. So . Neless to say . Her email marketing crentials are well establish. And with loads of experience . She has some good stories to tell.Back when she was working on the email team at academy sports + outdoors . She manag to anger three massive companies . All with one email send.
We’ll leave brand names out of this one
We’ll leave brand names out of this one . But tiffani was sending europe email list out an email promoting a sale for academy sports and athletic company a. But . She accidentally put the name of their competitor . Athletic company b . In the subject line instead.That leaves academy sports . Athletic company a . And athletic company b all equally angry.A testing blunder Grace is an email marketer turn copywriter. Why? Well . In her words . “I couldn’t afford the therapy I’d ne to manage the stress.” One time . She was working with a junior designer to create a new email template . And she ask the designer to send her a test. But . She didn’t think to double-check and make sure that the designer understood how to send a test email.
Instead of receiving a test
Instead of receiving a test of the template . The designer accidentally sent out a broken email to their entire list. Of 800k people. insert crying emojiThis feels like a good time to mention our support doc on how to test your emails. You’re welcome. Wrap up Email marketing is not for the faint of heart . People. Even the Bulk Lead most season email marketers still get send anxiety . Send-button shakiness . Or whatever you want to call it. But . At least you know you’re not alone.
