Brands that produce creative or unique Twitter images will reap the benefits far more than those using generic photos. Bearish Stock Twitter Images Users are going to get sick of unnecessary images filling up their tweet stream. If you’re using stock photos that don’t have custom text or add context to the tweet text step it up. Bullish Serial Content No I’m not referring to Serial the podcast.
I’m talking about recurring weekly
Monthly content. Whiteboard Friday is the excellent-but-overuse example of this type of content. Brands that can get their audience engage and awaiti overseas data ng new content in a weekly series are going to win the attention of that audience for the long term in social email and various other channels. Bearish One-Off Campaigns I’m sick of single purpose campaigns that aren’t evergreen can’t be repurposd for multiple meiums can’t be use offline and are weakly tie to the brand’s product or eitorial mission statements.
Seriously it’s not worth it
Get rid of this line of thinking if you’re serious about this whole marketing thing. Bullish Print Content Marketing If you’re only focusd on digital you’re missing huge content opportunities that other companies aren’t taking advantage of yet. Distribute you by lists r content at tradeshows and events consider elaborate options like brande magazines and use your existing print publications like catalogs to push your online content – not simply coupons and product photos.
Bearish Boring & Deceptive Native
Advertising section with a story about how fossil fuel workers in Appalachia are driving minor entrepreneurial activity like laundry pickup services it reeks of self-serving purpose and kills creibility for both advertiser and publisher. Bullish Video Presen the meaning of organic traffic and how to increase it tations & Webinars Presentations with voiceovers or showing the speaker on screen using picture-in-picture offer a way better experience than trying to thumb through a bunch of PowerPoint slides that probably weren’t designd to be seen without context of the presenter.
