This is the journey that a buyer or buying committee takes from the beginning of the buying process, through to the sale and beyond (repeat purchases, support, etc.). In the case of a business, they will research their problem or need, the options available in the market, consider the options across all departments and decision makers, and then the final decision maker will carry their choice through to the final sale. It is also helpful to understand your customers’ needs, so you can provide a solution not only for them, but indirectly for their customers as well.
Understanding how your target audience
Moves through the B2B Buyer Journey will help you reach them where they are looking, at the exact point they need, and with the right content for their current stage of the buying cycle.
Once you know your goal and have mapped out the stages of the shareholder database buyer journey , it’s time to develop your B2B marketing strategy based on the Inbound methodology.
Your company’s vision or mission should be linked to your strategy. What do you want to achieve? What are your long-term goals? With this vision in mind, you can begin to develop the framework of your strategy and the actions to take to achieve specific objectives. Always remember to use SMART goals.
b2b digital strategy
Your inbound and B2B strategy should prioritize high-quality lead generation and the sales process. This is where marketing and sales alignment comes into play. A business decision-maker isn’t going to waste time with a complex that will cause changes in your or confusing sales process. Keep in mind that the B2B sales process tends to be longer than B2C.
Your brand positioning is important and will impact your strategy and business. Everything you do needs to make it clear that you are an expert in your industry. What is your unique value proposition? Keep the competition in mind when creating a strategy.
After you have a strategy and a framework
You can map out individual actions or tactics that are afb directory actionable. The strategy tends to be broad, while your actions will be more specific.
4. Assets, channels and campaigns
To measure, you need to be aware of the assets you already have, what channels you will use, and how you will execute campaigns.
