The focus points arise from the business, its objectives and results, and these are the areas to which we direct the entire audit. A business review that does not evaluate which areas to focus on may impact search engines in a thousand details, but it will hardly impact your results in a deep way.
We focus the audit on defining the strategy your site nes, not a list of tasks
Loose tasks and quick wins must be part of any business review. It would be a waste of time and resources not to take advantage of all the details we are going to observe to improve all the obvious flaws in a website. But this does not mean that loose tasks should not be the objective of an audit.
In SEO, the differential value traffic trend is the strategy
Do you ne to focus on positioning more keywords? Improve the technical quality of your site? Or is your content and the EEAT of your products the problem that makes your competition get ahead of you every day? Are your authority and relevance up to your expectations?
Yes, all lines of work can bring improvements
But finding the keys with the most potential is what will make you notice the efforts in SEO. Knowing the path and the priorities is more important than getting the perfect keyword or tagging right. That is why our audits strive so hard to understand the value and potential of improving each area of SEO. That is why, in addition, they culminate with a mium/long-term roadmap proposal. We want to discover and show you the path that your SEO nes.
We work with the data in mind
We are guid by your real results and not by that theoretical SEO perfection that may or may not bring business.
Many tools will give you technical and unrelat data about your business. They are important and we must understand them. But in the end, what really matters is being able to measure where your positioning brings you results and where it doesn’t.
