LINE has the advantages of one-to-one interaction and a high penetration rate of 93%. Compared with other channels, LINE is a huge private traffic pool. It is very suitable for connecting CDP data to build an “omni-channel user information” center, and in a complete Based on the data, accurately interact with customers and monetize traffic!
Make good use of CDP data to achieve accurate and automated LINE marketing
For marketers, integrating CDP data in LINE can activate the following two strategies:
1. One-stop in-depth membership management in LINE
After all the scattered customer sms promotional campaign data is collected into LINE. LINE can become the main battlefield for merchant membership management. From data marketing to member interaction, everything is centralized. Data is used to label and segment customers. For example, NISSAN Automobile uses SurveyCake questionnaires to collect customer information. And uses MAAC, the all-round marketing platform of Crescendo Labs, to import LINE for automatic labeling. The labels are simultaneously included in LINE and CDP. NISSAN then uses this to promote the corresponding car model discounts to increase consumption. Purchase intention, cultivate loyalty, and form a good two-way cycle between merchants and consumers.
Complete case analysis: NISSAN integrated data to strengthen precise marketing, and the focus opening rate exceeded 40%!
2. Use marketing automation to accurately interact and improve performance
With CDP data support, marketing automation tools can be used to communicate with different audiences, reducing labor costs and human errors.
For example, the financial brand “Yinjiao Zero Card” uses product tags to set up “automatic journeys” to automatically push a series of precise messages. The average opening rate is as high as 70%! The pet cleaning products brand “Stink Roll” also uses automated journeys to remind customers to repurchase cat litter to create stable revenue.
The e-commerce platform GOMAJI also makes good use of the “product recommendation message” function. It uses an AI model to predict the most interesting products from customer data and automatically recommends them to customers. In just 3 days, it achieved a click-through rate of 81%.
Other marketing automation tools, such as shopping cart remarketing and notification messages, are based on integrated customer data to help merchants operate LINE official accounts in depth.
Complete line api development practical function 1: member binding function case analysis: Yinjiao Lingka makes good use of “sense of anticipation” to stick to members and turns LINE chat into an immersive game
How to connect CDP to LINE official account?
To connect CDP to LINE’s official account, you don’t have to worry about not having technical staff to support you. You can easily do it by choosing the appropriate MarTech tools. For example, Crescendo Labs, which has been the only gold-level technology partner of LINE’s official account for consecutive years, can help connect CDP platforms, cg leads including Treasure Data, Salesforce, Migo, Insider, iKala, etc., as well as GA, e-commerce platforms, and questionnaire systems. Through serial connection, customer data is automatically synchronized into the all-round marketing platform MAAC to help merchants conduct further data analysis and application.
