The LINE member binding function is the most common and basic application in API development. It not only helps merchants collect user data. But also allows merchants to flexibly adjust the “data tracking” field to better understand user preferences, usage habits and consumption behavior. Tracking marketing results is more convenient and time-saving!
For e-commerce brands, APIs sms services connected to e-commerce platforms or official websites to track more precise consumer behaviors. Such as adding to shopping carts, clicking on store links, browsing pages, etc. Merchants can set these behaviors as trigger events one by one. Automatically push personalized messages such as offers. Promote “bound members” to place orders quickly.
Read related articles: LINE official account is bound to brand members to create a “super-personalized experience” to create fans
LINE API development practical function 2: automatic tags
In order to collect extensive first-party data. Crescendo Labs has developed an automatic labeling service through the LINE Messaging API. Allowing merchants to automatically label users based on their behavior in official accounts. Merchants can also customize label classifications. Such as product preferences, advertising preferences, region, consumer stores, activities participated in, etc.
Tag data outlines a clear user profile, allowing merchants to design marketing activities and product content based on customers’ interests and needs to achieve precise marketing.
LINE API development practical function 3: notification messages
The Notification Message API is a powerful service that can replace orders, shipment information, etc. that originally need to be sent via SMS. Only LINE official account technology partners can use this API to develop notification messages.
As long as the consumer’s mobile phone number is stored, whether they are friends with the official account pain points and challenges of omo transformation or not, they can send LINE messages to communicate with the consumer through Crescendo Labs’ notification-based messaging API, linking the consumer experience with the LINE official account bridge.
For example, when consumers place an order on the official e-commerce website, they can receive shipping and arrival notifications cg leads from the merchant’s official LINE account. Notification-type messages are not only of substantial help to consumers, helping to improve brand favorability, but also enhance consumers’ willingness to join the official LINE account and become friends.
Read related articles: LINE API Case: Linguo Liangpin’s “Mind Reading Technique” has an open rate of 81%, and notification messages encourage 70% of members to bind to LINE
