The concept of Alexandra Mitroshina’s profile changed as the blog developed. At first, she posted photos from her life, reviewed cars and gadgets, then talked about sports and fitness. Later, Sasha was one of the first in Russia to write about feminism. Regular posting on popular topics provided a powerful influx of audience. It is also important to consider the “nudity” factor of some of the blog posts. Many million-follower bloggers resort to this strategy. Nude photos attract the audience’s attention and increase the effectiveness of promotion. But it is not enough to simply create high-quality content. Photos and posts are the basis of the profile, but if you do not invest in promotion, no one will know about your blog.
Spoiler: #hashtags will not help. The ranking algorithm in the Instagram feed, based on machine learning, is constantly adapting and improving. Therefore, be careful, what was relevant before will not necessarily lead to success in 2020. Overuse of hashtags can even lead to a shadow ban – a temporary restriction on the display of content in the subscribers’ feed.
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What promotion methods are suitable for your blog
The audience of the account is mostly real people.
Mutual PR
Bloggers with similar topics exchange audiences for free by blogging about each other. Mutual PR (MP) is done by bloggers with any number of subscribers. The main thing is the same activity in the profile, so that the exchange is equal.
This also includes blogger battles – a way of promotion for those who are not afraid to complete bold tasks from other influencers. Pass extravagant tasks to each other, involve subscribers in developing crazy actions (do the splits in the center of the shopping area, compliment a stranger), and the audience will grow.
In 2020, mutual PR is one of the best free ways to grow an audience, recommended to absolutely everyone.
Top 10 mentions of Sasha’s blog by other bloggers
Sasha Mitroshina gained popularity, in part, thanks disadvantages of the method to SFS (“shout out for shout out”). The blogger encourages people to post mentions of her in their profile in exchange for advertising the most popular accounts on her blog. This is a way for an already developed account to advertise itself to less popular users and attract a new audience. In turn, small bloggers get a free mark in a large account. There are many who want to get at least a small mention from Mitroshina – this is a real minute of fame!
This free method will be useful when you have more than 50 thousand subscribers, but is not suitable for beginners.
A clear example of how the SFS works
The blog advertising market is already formed: even small global seo work influencers with several thousand subscribers have separate advertising accounts with managers, prices and placement rules. Mitroshina began buying advertising from bloggers when few people knew about this method – she offered her friends to make paid recommendations in stories.
To make sure that the funds invested in blogger advertising justify themselves, analyze the social account: ask the author for statistics on the reach of posts and stories. Use independent analytics through specialized services, for example, Picaton , LiveDune , NativeFlow , Picalytics – they will help identify fake subscribers so as not to pay for air and “dead” followers.
Compare advertising prices from other profiles with the same topic and audience size. Calculate the cost of advertising as follows: divide the reach in stories by three. For example, a blogger with a reach of 30,000 people will probably ask for 10 thousand rubles for advertising. However, each niche has its own specifics, and prices can be higher or lower.
