In order to allow consumers to travel naturally between online and offline without encountering experience breakpoints and giving up consumption, ROBINMAY continues to think about a more comprehensive OMO layout, including bulk sms master integrating online and offline systems and consumer data. However, in companies without IT assistance, system integration has become a major challenge for the marketing team. It is already very difficult for marketers to understand the complex system architecture and API files.
Moreover, generally speaking, if a brand wants to promote OMO transformation, it will take at least 3 years from the beginning of planning to the full effect. However, many bosses only have 3 to 5 months of patience. How to make a comprehensive plan for the system, but start from a small start, and quickly see results after initially investing in OMO digital upgrade, tests the wisdom of the marketers and the patience of the boss.
Create LINE CRM and use official accounts to achieve digital upgrade of OMO
In the fiercely competitive OMO market, ROBINMAY proposed a strategy to use LINE official accounts to achieve OMO digital upgrades.
As a communication software with 20 million users in Taiwan, LINE has complete user data. If it can be properly utilized. It will definitely bring huge advantages to the brand.
In order to achieve this goal, the official LINE account must first be integrated into the brand system architecture. When ROBINMAY carried out the OMO system layout. It took the official website system as the seize line traffic advantages and integrate cdp data starting point to explore which third-party APIs the official website could integrate. ” API serial connection and integration capabilities” as the evaluation indicator. During the evaluation process, ROBINMAY discovered Crescendo Labs’ comprehensive marketing platform MAAC .
MAAC is a CRM (Customer Relationship Management) system specially built for LINE. Brands can pour friend information from LINE official accounts into MAAC for better data management and analysis. At the same time, MAAC can also organize cg leads the information. Through the integration of API and brand membership data , consumers can be identified as the same member across all channels to understand their product preferences, purchase frequency, habitual channels, etc., making it easier to plan personalized messages and deepen member stickiness and return visit motivations. .
