The way companies and employees work has change. Since the pandemic. People want the opportunity to choose how they work whether that’s remotely or adopting a hybrid approach. However. This new way of working can be a challenge for companies and their l&d departments. Without a face-to-face approach to training. It can be tough to upskill your marketing and sales teams as the digital world continues to evolve. In this article. We’ll look at what companies like yours can do to train their remote employees. And why it’s important. Plus. We look at great examples of how companies are upskilling remote workers and see why they’re successful. Why is it important to upskill?
What’s the difference between digital strategy and tactics
What’s the difference between digital strategy and tactics? First. Let’s look at what a digital strategy is and how it differs from tactics. A digital strategy is looking at how your internal and external environments inform your marketing activities. It should include elements such as your target audience. Existing customers. Strengths and weaknesses. And your competitors. In an ideal world. You should use data to inform and hypothesize. This will help you determine which marketing channels to use or test. Your target audience. And how to communicate your message or brand. On the other hand. Tactics are what you use or the actions you take to execute your strategy. This could be testing content across social meia channels. A focus on building high-quality backlinks.
Strategy vs tactics strategy
The illustration below from sparktoro gives you an idea of the difference in strategy and tactics for b2c and b2b companies. Strategy vs tactics strategy vs tactics 15 ways your digital strategy can fail now you know what a digital strategy is. Let’s look at 15 ways they can fail. 1. Expecting strategy implementation to be easy implementing a strategy is often a complex and challenging process that requires careful planning. Coordination. And execution. It’s not as simple as coming up with an idea and hoping it will fall into place. 2. Expecting all strategies to be successful when implemente not all strategies are successful. And even well-crafte strategies can fail due to a variety of factors.