I remember the discussions I had at the time with the marketing manager at Coguan. I was previously in a similar position at a company in the UK where things were done in a certain way. In the Anglo-Saxon world, communication is based a lot on superlatives and even one-upmanship. marketing humilityPhoto rights by Fotolia Within a Spanish-speaking cultural context, my intuition had always been that this could be counterproductive .
The experience of recent years confirms
that this has not been entirely wrong. I believe that honesty has a value in business. What does humility and transparency mean in this context? Seth Godin already said it. All marketers are liars . Is it a necessity due to the high level of competition hong kong whatsapp number data or the consequence of believing one’s own half-truths? When everyone is doing the same thing, it’s time to question the status quo . A little more humility and transparency could help generate a little more trust from the user.
How does this new era that
Toledo from Puromarketing calls the marketing of the humble express itself ? Contents [ hide ] 1 Do not hide the limitations of a product or service 2 Do not exaggerate or extort reality 3 Do not speak badly about the competition Do not hide the limitations they can adjust the campaign of a product or service Nothing is perfect because people are not. Products and services are often flawed to varying degrees. Being proactive in highlighting limitations will result in fewer sales but at the same time the cost of complaints and customer service could be drastically reduced.
The average shopping experience will be better
as we meet consumer expectations to a greater degree. Do not exaggerate or extort reality Appearing bigger than you are is one of the key strategies of fake influencers . It’s one thing to surround yourself with the logos of giants and another to put on makeup buying house b until you give an image of what you are not (but would like to be). We all start from scratch. There are other ways to gain the trust of a potential user or client. Lying should not be any of them.
Don’t talk bad about the competition
From the moment you start speaking badly about something or someone, your own reputation will begin to be negatively affected. The problem may not have been yours and you have actually been a victim, but imagine that this type of negative communication becomes a regular occurrence for you. Speaking badly about your competition or others in general will make you smaller . We do not want to associate If you are having so many problems, it may be that you are the source and not others. What if the competition benefits from our humility? The end user or consumer does not know the truth.
