With this data, and modify it in real time, changing its direction.
Its peculiarities make it an excellent way to expand the advertiser’s brand reach, since:
encourage action with a mobile landing page;
allows you to display products in a grid layout so that the user can search for the advertiser in the same place or in a “lifestyle” layout , allowing them to explore the action on their own;
allows you to better present your business, brand or service in a more engaging way.
Facebook Canvas Success Stories
Many advertisers have already used the platform, created good experiences and had successful actions, as Facebook itself says .
Burberry for example, a giant in the clothing and fashion sector
Used the tool to create an france email list interactive lookbook with demonstrations of gifts for the end of the year, thinking about making life easier for users who choose to make their purchases via cell phone and rely on mobile devices to carry out their research.
Coca-Cola also used Facebook Canvas to present its new products (a special series of aluminum bottles) and reached, with the tool alone, almost 16 million viewers and an average viewing time of its ad of 18 seconds — excellent numbers for any campaign on the network.
ASUS used the platform to create
A unique aero leads campaign, “end bad gifts”, at the end of 2015, achieving exceptional results, such as a 12% increase in the number of views of its ads. In addition, all users who clicked on Canvas followed it for at least 12 seconds and around 70% of these people visited the company’s website afterwards.
L’Occitane also chose seo consultant to decide which to use Canvas and achieved above-average results by creating content that provided information about how its products work and the main ingredients used in their production.
