How to become a product manager – As technology Here’s How to Become a develops rapidly and the era is increasingly moving towards digital, technology companies really need a product manager who can innovate to solve user problems with the help of technology.
The meaning of technology here is usually technology in the form of software applications, and the task of the product manager is to develop or improve the product (features) in the application. Interesting, isn’t it? Come on, let’s find out more about what a product manager’s job is and how to become a product manager !
Definition of Product Manager
A product manager is a job whose job is to guide a company in developing products or services offered to consumers. In the process of developing a product or service, the product manager plays a role as a liaison between the business, technology, and Here’s How to Become adesign divisions that work together for the success of a product’s development.
In addition, the product manager also plays a role as a leader in every product development process, starting from the planning phase to the prod recent mobile phone number list uct launch by looking at the demand from the target market. The goal is to increase sales figures through products that have been developed.
Types of Product Managers
There are three types of product managers, namely:
Fеаturе Product Mаnаgеr
FPM focuses on bringing new products to market or developing existing products to meet the needs of its users. On a day-to-day basis, FPM is tasked with planning and deciding what features and functionality to add next.
Fіtur іnі juga hаruѕ mеmenуhі tіga kаtеgорі, uаіtu:
Valuable (can be a solution that users need).
Usable (can be used easily).
Feasible (can be realized with current resources and budget).
Operаtіоnal Pроduсt Manager
Operational Product Manager works in the operational scope of activities to help the operational team work effectively and efficiently. For example, OPM will be tasked with:
Manage and supervise the production process of equipment and supplies that must be available to support production activities.
Collaborate with third party people, and operational staff teams.
B2B Prоduсt Manager
B2B Product Manager focuses on product development in the B2B (business to business) scope. The business that will use the product is a business in a larger scope than an individual, namely in the scope of a company. B2B Product Managers typically conduct in-depth interviews with their users, make site visits, and must keep up with industry news.
Product Manager Duties and Responsibilities
Collect data and conduct analysis to generate new product and feature innovation ideas.
Analyze market and competition data to create products that are appropriate and needed by current users.
Defining product vision, product roadmap, and product positioning.
Communicating product vision to business team to gain product market share.
Create product requirements for engineering and support teams to bring new products to market or to enhance existing features.
Collecting user feedback to improve product quality
Coordinate with UX, business, and technology teams.
Monitor products throughout the product life cycle.
Skills Required by Product Manager
Are you getting more interested in working as a product manager? In this section, we will help you to know the skills needed by a product manager here are some of the top benefits so that you can understand how to become a product manager and prepare yourself well. The following are some important skills that a product manager needs:
Technical Expertise
Although the role of a product manager is not directly related to programming or coding, it is good for the product manager to be able to understand and comprehend how they work to help the product manager communicate effectively when assigning tasks to a technology team consisting of developers. The role of product manager also usually works in the technology industry so they must also know about application development.
With this, the product manager will have an understanding or comprehension that is in line with the developers so that there will be no miscommunication. The products they will develop will also be in accordance with the product planning of a product manager.
Information about User Experience (Uѕеr Exреrіеnсе)
Working within a product often requires prioritizing the needs that users want.
Having some technical knowledge in best practices of User Experience will greatly help the role of a product manager. It will be easier for a product manager to speak the same language as the UX team and be able to put themselves in the shoes and cl lists circumstances of a user.
Research Skills
In any industry, it is important to have research skills. Product Market Fit is when the solution developed is in accordance with what the user needs.
Critical Thinking and Analytical Skills
After the market research completion stage, the product manager must analyze using data to make strategic decisions.
