Did you know that if you google the same phrase in different regions, you will get two different results? It’s all about geo-dependent queries. These are not necessarily phrases indicating a specific city, everything is much more interesting. And with the help of geo-dependence, you can skillfully promote your business. Now we will tell you how.
What is geo-dependency in SEO promotion
Geo-dependence is when search results phone number library depend on your location. For example, you type in “pharmacy nearby” or “pizza to order”. If you are in Moscow, you will be shown Moscow pharmacies and pizzerias, and if in Novosibirsk, local options. Search engines, the same Yandex and Google, “understand” that you want to find a service closer.
A simple example: let’s say you’re looking for “dentist”. If you’re in St. Petersburg, you’ll see clinics in St. Petersburg in the results, not Voronezh. This is a geo-dependent query, and most often it’s commercial, meaning the user needs to buy or order something.
Even if you don’t write the city, the explicatio comprehensiva vendendi et instrumentorum ad acquirendum ducit system itself determines your location by IP address. So it offers relevant options, focusing on where you are. If after this information you feel more anxious, don’t worry: we have all been studied by search engines long ago 🙂
If you want your site to be found by users from your city, consider geo-dependency. This is important for local companies: cafes, shops, auto repair shops. In order for your site to appear in search results for such queries, you need to:
- Register in Yandex.Directory or Google My Business.
- Please provide the exact address, telephone number and city code.
- Add keywords with the city name to the site: “food delivery in Yekaterinburg”, “shoe repair in Kazan”.
If your business operates in a specific region, geo-dependency is a way to attract customers from your city.
What is the difference between geo-dependent and geo-independent queries?
Geo-dependent queries are queries aol email list that depend on your location. For example, if you are in St. Petersburg and type in “plumber” in the search, you will only see local craftsmen. Search engines know where you are (by IP or GPS) and show results that are relevant to your city.
Geo-independent queries are queries that show the same results for all users, regardless of their region. For example, the query “how to install Windows” will give the same results in Moscow, Yekaterinburg and Vladivostok.
The main difference :
- Geo-dependent queries are focused on local results (services and companies in your region).
- Geo-independent queries show results that are relevant to everyone, regardless of location.
How to determine geo-dependency?
- Check the search results . Type in a query and look at the results. If maps or local companies appear, the query is geo-dependent.
- Compare regions . You can manually check if the results change in different cities (use a VPN or region settings).
- Analysis tools . There are services that will show how queries are ranked in different regions. For example, Pixel Tools, Arsenkin, SEOlib.
For example, in Arsenkin everything works quite simply. Select the “Commercialization check” tool:
