Designs in which only the thing you want to test is modifi (for example, the download button in green or blue) and verifying which of the two options has generat better results.
Heat Maps: these are maps that represent, using colours, the places where users look for the longest time and those where they look the least.
Generally, the colours us range from r, to represent those areas where users look for the longest time. To blue, to represent those that do not attract their attention, passing through orange for the areas that receive moderate attention, yellow for those that receive mium attention and green for those that the user pays little attention to.
Click maps
These are us to check which parts of our page or which options our users tend to click on. This will allow us to know, for example, where we should place the button that will lead our users to perform the action that benefits us the most.
2.- UI / USER INTERFACE
UI
The acronym UI comes from the English concept User Interface. Which in Spanish means Interface Design.
It focuses on everything relat to what our user sees on the screen fusion database rather than on the experience he or she experiences when interacting with what he or she is observing.
In other words
in order to evaluate a user’s experience when interacting with something. Such as our interface. There has to be something to interact with: this is what the User Interface is about.
It is worth noting that the UI, rather than focusing on the that will cause changes in your aesthetic part of our site, such as the colors, shapes and fonts we will use, the style we will employ. The images to include, etc., focuses on the distribution of the elements that will make up our website: where will we put the header? Where will we place the images? How much space will they take up?
Once our interface has been creat, we will use the UX and the results of its tests to modify anything that is necessary.
3.- IxD / INTERACTION DESIGN
The initials IxD refer to the term Interaction Design. Which is translat into our IxDlanguage as Interaction Design.
We could say that interaction design serves as a afb directory connection between User Experience and User Interface. Since it is the discipline in charge of specifying how the interactions carri out when using a certain function will be carri out. In other words, it focuses on issues such as, for example, how to move from one section to another (by hovering over it, clicking…), when a pop-up window will appear, etc. In short, it is the response that the interface will give to the actions carri out by the user.
