On the website with the marketing automation system. This is crucial in the context of subsequent analyzes and campaigns. How to use transactional data? One of the most advanc methods of purchase-bas segmentation is RFM analysis. It uses data on the quantity, frequency and amount of purchases ma and automatically segments users. Intify segment of premium customers, customers who buy often, customers who spend a lot of money and, at the right moment, capture customers leaving to be able to inclu them in win-back campaigns. This type of segmentation will be very useful at the stage of building a loyalty program, and later – monitoring its effectiveness. Why segment? Main benefits We get to know our users and their preferences.
Do you use segmentation in your
We liver the right message to the right people. We do not spam – we only provi valuable and user-tailor information. Thanks to the maximum matching of content, we shorten the shopping path and finalize the transaction faster. We maintain better base hygiene. We increase the statistics from mailing (OR, CTR, CTOR), which, while maintaining proper hygiene of the base, give us a real picture of the reception of our communication. Email marketing activities? If not – contact Iceland Phone Number List us! contact Comments add comment Your e-mail address will not be publish. Requir fields are mark comment name Email semahead entries SEE ALL ENTRIES PREVIOUS ENTRY Free SEO Plugins.
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