Contextual media advertising is use Media advertising in Yandex to solve the following problems:
- expanding audience reach;
- increasing the flow of target users at any stage of the sales funnel;
- introducing a new product or service to the target market;
- arousing the interest of new whatsapp number list representatives of the target audience (TA) with subsequent attraction;
- return of lost customers;
- increasing brand popularity;
- increasing target audience loyalty;
- improving the visual perception of a company’s product or service.
It is very important for any business to attract a large number of representatives of the target audience. Media advertising in Yandex .The number of buyers of a product or users of a service depends on this. New leads to the upper levels of the sales funnel can be brought using media advertising through Yandex Direct.
This type of advertising is very effective in the case of representatives of the target audience who actively use computers and mobile gadgets to search for information. During the advertising campaign, it is important to create and maintain communication with the target audience. This is done through visually attractive and creative media tools.
Website visitors remember a bright and positive advertising campaign more effectively, which has a proper effect on brand loyalty. It is advisable to supplement media content with text and graphic information with placement on different sites. If the ad using media content is truly creative, the likelihood that the user will remember the company logo and will associate it with positive emotions received while viewing the ad will increase many times over.
Features of media advertising
Display advertising differs from other types of advertising in that it is aimed at a wide audience. Its main task is to attract the attention frequently asked questions q1: of potential customers to a brand or product.
The peculiarity of media advertising is the use of various channels to achieve goals: from Internet banners and TV commercials to advertising in the press and radio. This allows you to convey information to a wide audience and create brand recognition.
Another important feature of media advertising is its emotional component. Media advertising campaigns are often built on creating a certain mood or emotions in potential clients, which helps to form a positive attitude towards the brand.
It is also worth noting that media advertising requires significant financial investment and a well-thought-out strategy. But at the same time, a properly constructed media campaign can bring significant results in the form of increased brand awareness and attracting new customers.
How to set up a target audience
Ad impressions can be set up buy lead clearly and flexibly. To do this, you need to perform a number of actions that are likely to lead to success. When setting up media ad impressions, you need to consider the following parameters:
- socio-demographic characteristics of the target audience (gender, age);
- geographic location of the CA (country, region, city, etc.);
- a set of interests (occupation, hobbies, temporary interests);
- Yandex.Metrica segments and Yandex.Audiences;
- search phrases;
- time of ad impressions.
Thanks to such a tool, the company is able to conduct successful operations even in a dynamically changing market situation.
Payment for clicks is make on the same principle as in the case of graphic advertisements. The amount of money to be pay for a click can be regulat by Yandex or assign by the advertiser. An impression is consider to be a case when the advertising banner is at least 50% in the display area of the screen for at least 2 seconds. To save budget, it is recommend to enable the option to pause the display of messages on temporarily inoperative sites on the Internet. This also ensures that ads will be shown on current working sites.
