Digital Strategy Written by Tere Ena Platas min read Knowing manipulating and understanding information is one of the biggest challenges that companies and startups have today. Business Intelligence is the analysis of information to evaluate complex corporate and competitive information with the intention of presenting it to planners and decision makers in each department. The concept refers to capturing accessing understanding analyzing and converting one of the most valuable assets of a company – raw data into information to improve business performance (Azvine Cui & Nauck ) and minimize errors to the time to make decisions. When researching the nomenclature itself we realize that the term business intelligence was first used in by.
Howard Dressner then a researcher
Gartner Group as a general term to describe concepts and methods for improving business decision making . the company through the support of facts. And although this expression is three decades old only recently have organizations become more involved in exploring the concept . Since then information and analysis capabilities have evolved into dynamic multidimensional information systems trend analysis drill-down capabilities and artificial intelligence Whatsapp Number List analysis. Today many BI tools include these features to support decisions throughout the organization .Spend more time outside the office doing activities that make you happy. To get away from toxic people at work, it is useful to do activities and share moments with people outside the work environment.
Business intelligence BI in marketing
BI tools when managed by marketers can provide exemplary solutions . As we already know the main objective of an organization is to always satisfy customers but at the same time it is also essential to recognize how its competitors are building their next move which is why with these tools you can do forecasting activities segmentation and analysis of the company’s own historical data along with data from the web telephones Bulk Lead and geographic systems. Among its main functions are: Analyze audience pain points interaction patterns and purchasing habits to target the right person at the right time with the right promotion. Track the performance of marketing campaigns in real time and optimize the use of data to maximize performance.