Newsletters
They allow for the discussion of various topics. At this stage, they should be sent to the entire contact base.
Introductory e-books
They generate leads, since users need to provide their contact details to download the material. It’s a good exchange for both sides.
Blog posts
funne In them, you should include Call-to-Actions , directing the user to other materials or to interact with your company, on the blog and on your social networks.
Middle of the funnel
After attracting and arousing hong kong email list the interest of visitors at the top of the funnel, you need to move on to the next stage. This is the intermediate stage, which lies between attraction and the moment of closing the purchase. Here, you also need to develop good strategies. Otherwise, the people you won over in the first stage may give up before completing the journey.
At this stage, the lead is already interested in your product or service, but is not sure whether it is worth purchasing or not. To do this, you need to show them how your company can help them solve their everyday problems.
For the middle of the funnel
The content should that will cause changes in your be even more informative, with materials that present solutions. Since the lead already has a certain level of familiarity with your company, the idea is to get them to decide to test or even buy the product. However, despite having a more “salesy” content, the middle of the funnel cannot make excessive mentions of your company and needs to generate value, okay?
An interesting material aero leads option at this stage is checklists, which are lists to help your lead perform a specific task. The idea behind this strategy is to show that they can solve a problem by organizing and planning their activities in a visual way.
