Being visible to prospects: this is the goal of any company that launches into digital marketing. And to achieve this goal, brands have the choice between several techniques. Among them, we can cite the use of sponsored articles. This process is today among the most popular to boost its communication campaign. Price, advantages, choice of influencer … overview!
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What is a sponsored post?
The sponsored article is an article generally written by an influential blogger, i.e. an expert in his field. The content will aim to talk about the advertiser and promote his services (or products).
However, what’s the point of calling on another blogger if you already have a blog that enjoys good notoriety? This is what we will explain in the following lines!
Sponsored Article: Benefits and Impact
1) Gain in visibility
Even if you already have a large comment créer et gérer un blog d’entreprise number of subscribers to your newsletter and your blog traffic is sufficiently developed, it may be beneficial to use sponsored articles. And for good reason, an influential blogger will be able to make you benefit from his community and therefore broaden your audience.
2) Generate qualified traffic to your website
The goal of an influencer blogger when writing a sponsored post is to get their followers to visit your site or blog. This will significantly increase your traffic, which can potentially increase your customer base.
Moreover, this type of article creates added value to your brand and is a determining criterion for optimizing the conversion rate and sales. Indeed, it is a more relevant and less intrusive technique for advertising knowing that Internet users are starting to ignore traditional advertisements.
3) Successfully promote a product or service
Did you know? 88% of consumers canada email lead look for opinions on the web before making a purchase (IFOP survey). As you will have understood, the opinion of an influencer counts a lot in this process since his audience trusts him. If you want to quickly promote a product or service , the sponsored article is an option to favor.
4) Boost your SEO (natural referencing)
A sponsored article usually includes a link to the site to be promoted. Now, as we know, the backlink plays an important role in the SEO of a site, because the algorithms pay particular attention to external links that direct to a site.
To get into the good graces of search engines, your external links must come from quality sites (in this case an influencer’s blog). So that’s another reason to use sponsored posts.
How to choose influential bloggers to write sponsored articles?
The first step is to look for an influencer who will easily become familiar with your editorial line. You can easily find them on networking platforms like Getfluence. Make sure that the influencer’s community matches your target. Indeed, it is essential that their audience is in line with the advertiser’s target (i.e. you!).
Moreover, bloggers charge differently and offer varying prices. Their rates depend primarily on their reputation and the length of the article to be written. So, turn to the influencer who is suited to your influencer marketing budget .
