You’ve got all the dots and commas for your lead magnet . Now it’s time to make it pretty.
A few years ago, at this stage you had two options: hire a professional designer or drive someone on your team trying to figure out how to use Illustrator or Photoshop.
Design the PDF
But today, luckily, there are a variety of design tools available for marketing teams without a designer .
The learning curve with these types of tools is usually fast. And once you master one, it’s much easier to learn how to use any other.
With Canva , for example, and guides in just a few hours, depending on whatsapp data the length of the text and the level of design customization you’re looking for.
Piktochart is also a good option, although it is more focused on infographics. But you can use it, for example, to create attractive graphics and images for your downloadable content.
Whatever tool you choose, find a way to present your content in the most visual way possible. Here are some ideas to help you achieve this.
- Avoid long blocks of text, on the same page or on several lead generation as welltrusted pages in a row.
- Intersperse texts with images and graphics
- Highlight quotes, relevant phrases by increasing the size and changing the font
- Visually separate texts using a different background color
- Isolate statistical data to capture attention
- Incorporate sections with icons or in summary mode
In all of the tools, you will find templates that should meet a good part of the points mentioned above. For example, this Canva template is designed to be used as a marketing proposal, but you could easily adapt it and turn it into a page in your ebook.
Create the landing page for the offer
The offer landing page is a type of page designed specifically to capture leads.
Not only because of the form, which is where the user downloadable content will leave their data to receive the content —and in the process become a potential jiangsu mobile phone number list client—. It is also the main conversion point.
And as such, it should have a clear value proposition, followed by a call to action and other trust-building elements, such as additional information, teasers, or testimonials.
But fundamentally, it should answer the WIIFM: What’s In It For Me?
Because if you think about it, any downloadable guide or ebook—no matter how definitive it is—is like a blind date.
