Setting up an Email SPF (Sender Policy Framework) should SPF email be one of your priorities if you send sales or marketing emails.
With a few tweaks, your sales performance can increase dramatically.
In fact, SPF reassures email providers, as it prevents your domain from being spoofed and improves email deliverability.
In this post, we’ll define what SPF is and explain why it’s important to set it up. Then, we’ll explain how to set it up in just a few steps and 5 minutes of your time, with a video tutorial and some tips!
What is Email SPF?
Sender Policy Framework is an email authentication standard , created and historically used to protect against email phishing.
If you’re not familiar with spoofing, it’s basically a dataset malicious technique used to impersonate someone else’s email address and send emails in their name.
Yes, you heard right: without SPF you can send emails on behalf of anyone.
For example, we could send an email disguised as barack.obama@whitehouse.com .
The usefulness of SPF email is that it prevents the recipient of an email from accepting a message that does not come from an authorized mail server, in order to prevent fraud.
The primary goal of Email SPF is security, so it’s of great interest to marketers who use their emails as a channel to generate more leads.
In fact, at LaGrowthMachine, we see improved contextual and target advertising results and delivery rates for our customers who set up DMARC, DKIM, and SPF records.
In the next part of this post, we’ll explain why you should implement email SPF if you run a business.
Why set up an SPF email as a business?
People who work in sales and marketing use multiple channels to do their work.
Most of the time, they send messages through social media, spread some ads, make cold calls , and send emails.
In fact, emails have become the most popular way to make sales and generate leads, as there are many types of emails that can be sent:
- Promotional emails : to present a product or a discount
- Affiliate emails : customer onboarding, newsletters
- Transactional emails : notifications, payment confirmations
- Sales emails : follow-ups, cold emails, closing emails
A B2B lead can require 20 to 30 emails before becoming a customer.
As people send more and more emails and mobile list attacks have increased, email providers have become increasingly fussy about email deliverability (beware of hard bounce or soft bounce ).
And this is a threat to your sales performance .
So, setting up an SPF record will help you in three ways:
- It impacts the security of your email domain;
- It impacts the delivery rate of your emails from your email domain;
- Improve your domain reputation.
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Impact on security
Email SPF was created as a security measure to combat phishing attacks.
With your personalized email with your own domain and SPF, you’ll be protected against these types of attacks, which is very important since your customers need to trust and rely on your brand.
