My recommendation is to not hesitate to check their blog and social media posts. Follow them for at least a month before starting a collaboration. If a blogger shows hostility or dishonesty, you will feel it. Check if their image is consistent with your brand and values. This is important because incompatibility can cause dissonance among your audience.
Additionally, you should pay attention
To the blogger’s statistics. Don’t just look at the number of followers. Sometimes ivory coast telegram data blogger activity drops, and they will try to create an artificial scandal to raise interest. Advertising during such a period can be more expensive, and that’s when they will claim the highest sales. Therefore, you should monitor the dynamics of statistics and trust your own feelings – if something looks implausible, it may be better to refrain from cooperation. Remember, your brand and your reputation are at stake, and verification is the key to successful influencer marketing.
In addition, I recommend using third-party services
To verify the blogger, as many of them cheat their audience with giveaways and bots. , you need a live audience, not an artificially created one. Pay special attention to how the blogger works out the advertising.
Please give me a real-life example
Who is a perfect fit for our brand, her audience is active, and communicating with her fax machines were once a ubiquitous looks perfect. She even reveals her statistics to us, please look at it, comment — it looks very open and cool. But as soon as it comes to advertising, she just hugs it and says that she was somewhere, but everything was great. In our opinion, this approach is unacceptable. We want honest impressions — if you don’t like something, let her openly tell you about it. Therefore, before choosing a blogger for cooperation, carefully study how he interacts with his audience and how he works out advertising.
Don’t forget the importance of writing down agreements and requirements for advertising integrations. Advertising placement shouldn’t be mass and random. If a blogger advertises 50 products a day, you risk getting slovakia business directory lost among other advertisers and not getting the desired effect from it. Clearly spell out what needs to be said, how to distinguish your brand, and how to interact with the audience. This is important because a blogger is not always able to guess all your expectations. Don’t be afraid to set requirements — it’s not about humiliating the blogger, but about ensuring quality cooperation. We are all human and can miss something important if we don’t carefully discuss each point.
