More than half of all B2B transactions start online. Therefore, having an accessible, customer-friendly online store is essential for B2B merchants . But if you’re new to online marketing, creating a profitable website from scratch can be daunting given the infrastructure required to run and maintain a website.
While an online marketplace may bulk mail masters seem like the easiest option, it limits the opportunity to develop your brand and foster customer loyalty. It can be difficult to stand out from the crowd.
For most B2B merchants, website builders are a more convenient option. The best B2B website builders can be used as e-commerce platforms, allowing you to create and operate a website directly without any technical knowledge. However, not every website builder has enough e-commerce features to support the development of a B2B business.
I tested dozens of major website building tools and found the best e-commerce platform to help your B2B business succeed.
No time to read? Go straight to the conclusion. Here are the best B2B e-commerce platforms in 2024
Factors to consider when choosing the best B2B e-commerce platform
The best platform for your B2B business is likely to be a website builder, but not all tools will work . Not only do you need e-commerce features to support the sale of your services, but you also need the right this meticulous approach reduces the risk of marketing tools to promote your business on a reliable, effective platform. I made sure that all the website builders on this list met the following criteria.
-
- E-commerce is powerful. These platforms provide the necessary infrastructure so you can efficiently handle all kinds of requests. The best platforms also allow you to fine-tune details, such as customizing categories and product variants, and provide sales analytics to help you determine what your customers want.
- Market-proven SEO tools. B2B businesses have far fewer opportunities for word-of-mouth referrals than other business types and are therefore more dependent on ranking on search engines. I only considered platforms that offer strong SEO tools and are well-received by users.
- Include blogging and marketing features. A good blog can demonstrate your business knowledge, highlight your innovations in the industry, and increase online visibility. I only consider platforms that have effective blogging and marketing features, which help attract a steady flow of customers.
- Easy to use. As a business owner, you may have the workload of a small team. Therefore, all the website building tools I recommend are very friendly to beginners, and you don’t need to learn programming and graphic design.
- Professional templates. If your product is displayed on a well-designed website, potential customers are more likely to believe in the quality of your product. All of the listed tools provide preset templates to help you easily build a beautiful website.
- Wix is unique in that it combines highly customizable B2C templates with advanced B2B e-commerce features, making it ideal for all types of business models, whether you’re a pure B2B company or one that caters to both individual consumers and corporate clients.It uses an intuitive drag-and-drop editor and provides800+ Premium Templates, it’s easy to design a sophisticated, customer-oriented website . It offers a wide range of design elements, from custom fonts to royalty-free images and eye-catching animations, so you can build your website exactly the way you want.Design isn’t the only thing Wix has going for it. Its eCommerce plans come with tons of features to help you reach and win more customers. These include abandoned cart recovery, customer loyalty programs, multi-channel selling (online marketplaces and social media platforms), and more. The best part is, they’re super easy to use.
If you choose Wix, I recommend the Business Unlimited plan , which allows you to set up customer accounts, accept payments in multiple currencies, and sell on multiple online platforms at the same time, which can really expand your customer reach.
E-commerce is a great way to reach a large number of customers, but if you want to successfully run a B2B website from cg leads scratch, you need to choose the right B2B e-commerce platform. Website building tools can help you establish your brand image, manage marketing activities, and obtain the necessary analytical tools to continuously drive sales. You can also save the large fees that online platforms often charge.
If you’re looking for an e-commerce platform that offers an exceptional experience and is highly customizable, Wix is the best choice . It combines flexible design features with powerful e-commerce tools to help you cater to both B2C and B2B markets.
