Bots can be used to answer basic or common questions from customers, but also to send images or launch surveys automatically. Using bots also helps you stay on schedule, as it makes it possible to schedule content publication .
However, these bots do not replace the administrator of the Telegram channel or group, who is the one who must ensure that everything works correctly. This applies especially within a group, which, being bidirectional, requires monitoring that participants make good use of it.
Do link building to promote your channel or group
To let the audience know that there is a telegram marketing Telegram channel or group related to the brand, you can use social ads or any other means of communication, including link building , to inform customers of its existence. In this way, in addition to keeping regular customers informed of everything, you will also gain visibility and get leads.
What are the benefits of using Telegram in your marketing strategy?
If more and more brands are using Telegram to communicate with their customers and the general public, it is due to its numerous benefits. In addition, more and more users prefer to use this messaging application, since unlike social networks, it is much more direct.
These are the main advantages:
Telegram enables process automation
Telegram allows you to customize the channel or group and automate many processes or actions with bots. These allow you to schedule posts or send automatic responses to group moderation. The latter is very useful so that the administrator does not have to spend all day checking whether any of the members are spamming, although they should still check that the users are making good use of the group.
In addition, the functionalities of Telegram groups and channels can be modified with bots, which would allow, for example, to turn a channel into a two-way medium.
It is a multiplatform social network
Another feature of Telegram that can benefit a brand is that it is a cross-platform app. This means that it can not only be used on a smartphone, but can be installed on any device with a screen, such as a tablet or a computer .
It is this feature that has made article submission is a form of off-page Telegram a very popular messaging application that is increasingly used by users.
Telegram groups encourage community building
A Telegram group created by a brand brings together people with common interests, products or services. Users often share experiences and opinions, give each other ideas and share tricks with each other, which makes it a very interesting community from which to extract information for future campaigns .
However, it is the administrator’s job to buylead ensure that there is respect between the different users in the group, especially in the debates that may arise, that there is no spam and, above all, to encourage conversations to revolve around topics that are, in some way, related to the company.
