We continue to summarize the year and talk about trends for next year. We have already shared trends in Internet marketing , and now we will talk about trends in social networks.
From the editors. COO at the GreenSky agency Iryna
Storozhko at a seminar from UKRSIBBANK BNP PARIBAS GROUP within the framework of the special program “Women in Business” covered all the key aspects of promoting projects on the Internet. We hungary telegram data decided to make a separate article about the 2024 trends in SMM based on this powerful speech. And also invited experts to share their vision of modern trends in SMM.
The evolution of social media: live broadcasts and SEO trends
Social media is a real miracle! Look, in 2023, social media took over. First, there were updates in the advertising cabinets of almost all popular social networks. The number of users has increased on Facebook, Instagram, and TikTok. YouTube is competing fiercely for video traffic on social networks, which creates a real war between platforms.
Facebook has also made some big changes. For example, they have introduced a small CRM system for small businesses. This is great to use, especially if you don’t have your own CRM or it’s too expensive for you. Feel free to use Google’s CRM, make notes on your leads.
TikTok has made changes to its algorithm. Previously, they favored short and entertaining slovakia business directory videos, but now they like videos longer than two minutes. They have also increased the importance of useful content and collaborations.
As for Instagram, something is always changing. This time they focused on video. Reels have been prioritized over text content, and accounts that actively use reels get more attention from Instagram.
The gradual evolution of live broadcasts has become a new stage in our online space. Memories of the times when teleshopping on the couch was a delight are coming to life in the new format of live broadcasts. Nowadays, such broadcasts on TikTok sell well, which is confirmed by crazy statistics – eight million sales on live broadcasts to mitigate this risk users should have become a reality.
Live streams are also flowing to other social networks, including Instagram, where there is now an opportunity to conduct sales. Facebook is also highlighting live streams, giving them priority. The changes are big, and it is worth considering.
If it was previously possible to easily generate texts and posts, now the task is becoming more difficult. It is important to take into account the update from Google, which ranks content based on the presence of SEO and ICI queries. This also applies to TikTok – when writing descriptions, add ICI and SEO queries to get a high ranking in search.
Small businesses without a website can compete by creating quality content, which is now becoming the most important factor in this digital world. This is not only exciting, but also opens up great opportunities for self-employed entrepreneurs and small businesses.
