How to make money on content when there is a sea of free information on the Internet? You can take an example from companies that are doing it. Contentim reveals the secrets of international content giants.
Content monetization is a long but
very effective process. With the advertising database development of digital tools, more and more new ways to earn money on materials appear. Let’s look at the best practices that help you earn money on content.
The subscription model is common to all types of digital content — software, games, magazines, telecommunications services, video and music content (Netflix, Hulu, Spotify). In recent years, subscriptions have gained popularity beyond digital content. More and more industries that use e-commerce are working on a subscription basis — grocery delivery services, clothing selection by stylists, cleaning services, and others.
Many types of content use paywalls
They can appear immediately after a free trial or be metered, meaning the paywall is activated after a certain number of views or time on the site/app. 78% of online news portals use metered paywalls, which allows them to earn more revenue from advertising – something that a complete block on access would not provide.
Selling content via subscriptions is becoming increasingly difficult, and publishers must figure out how to mitigate the impact of news aggregator apps (such as Google News) and social sharing.
Aggregators are also gaining popularity internal website optimization and potentially attracting new customers, but they also threaten the benefits of subscribing to individual publications. For example, the New York Times gives visitors full access to articles through Apple News, but otherwise requires a direct subscription to the publication to consume content.
Today’s users are developing a habit afb directory of reading news summaries on Twitter instead of full articles. Offerings like Skimm have gained popularity in recent years because they make news content easier to consume for generations who don’t want to read a full newspaper or scroll through endless articles.
