By itorial Staff with No comments Digital MarketingSocial networks
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The biggest shopping moments of the year are just around the corner with dates like Black Friday 2023 , a date when advertisers and retailers on Pinterest “have the unique opportunity to reach an audience that is already showing purchase intent, inspiring them with products and ideas throughout the entire process.”
In fact, “Pinterest is the only platform that offers advertisers a full-funnel solution in one place, from awareness to consideration and conversion,” as report in a press release sent to the mia on Tuesday, November 7, 2023.
The release notes that
A shopping is a natural behavior on Pinterest, where over half of users come to purchase products ( source: Pinterest global internal data, June 2023 ) – they’re not just finding ideas, they’re being driven through the funnel, interacting with shoppable content at an accelerat pace (50% increase in engagement in Q2 2023*).”
Pinterest reports that “the majority of this content is ads that help consumers make their next purchase.” For this reason, “to further support retailers in the face of this shopping season, Pinterest continues to innovate with new advertising tools and solutions. ”
How to Reach Shoppers on Pinterest During Black Friday 2023
The goal, the press release continues, “is to make the journey more fluid than ever, offering premium video solutions to boost reach or conversion solutions to facilitate and increase the quality of the transition to the shopping site.”
So, in response to the question of how to leverage Pinterest’s shopping audience “both recent mobile phone number lead at the top and bottom of the funnel,” the social network provides the following tips, tools and strategies for brands selling their products through Social Commerce on this platform.
Diversify campaigns with a full-funnel strategy for better results.
First, he recommends diversifying advertisers’ campaigns on tracking and analysis of campaign performance is critical Pinterest with a full-funnel strategy. In this regard, he states that “conversion rates are twice as high when ads are view through the top and bottom of the funnel versus a single target (source: Pinterest internal data, Global, June 2023 ).”
As such, he adds, “Pinterest is uniquely position to support the entire adb directory purchasing process and can drive shoppers from discovery to decision, all in one place.”
