The big issues at this year’s Cannes Lions are sports and artificial intelligence. These two phenomena combine in an interesting way, because the formula of sports disciplines limited by strict rules perfectly shows that although a machine may be better at something, we will still value human virtuosity for its own sake.
Can a human run faster than a car can go? Can a human play telegram blast chess more brilliantly than a computer? Probably not. And yet both running and chess are flourishing on an unprecedented scale.
If beating a human at chess has changed anything
the perception of the sport, it has probably been for the better, because more people play chess today than ever before.
I bet it will be the same with creativity. AI will be able to make a perfect graphic, write a poem, or even a book. However, we will value human, organic seo consultant to decide which creativity, written with a pen on paper, a brush on canvas, or a chisel in marble, all the more. At the end of the day, it still matters to us who signed a given work.
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AI, Sports and the Growing Role of Influencers
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Pepsi experiments with smart cans
Chili’s Game Hits Rising Fast Food Prices
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AI, Sports and the Growing Role of Influencers
This year’s edition of the Cannes Lions festival, held on the French Riviera, gathered almost 12,000 participants. The introduction of artificial intelligence to the creative sector and the growing influence of sport on marketing took center stage in buy lead the debates. New trends were also discussed, such as the growing role of influencers and athletes in creating personal brands and marketing strategies, which signals an evolution in the approach to advertising.
AI is already being used to automatically generate content, raising concerns about the future of the creative industry. The festival stage featured a significant discussion between
Elon Musk and Mark Read
Musk suggested that technologies like Neuralink could augment human creativity in the future. The conversation reflected deep interest and differing opinions on the role of AI in creativity. The growing importance of sports was also touched upon, becoming increasingly important to marketers, especially in the context of television and live events that attract large audiences.
Additionally, the festival was enriched by the presence of a large number of influencers who are gaining importance as content creators and brand ambassadors, increasingly influencing trends and setting directions in advertising.
