When creating content about your services and products, stop for a moment over each word and think about whether it carries specific information and whether it really helps the user in choosing. If you decide not to, delete it. On the other hand, remember that the content on your website should result from the chosen strategy. If you are playing around with different storytelling techniques, for example, you can ignore my advice. Don’t write about your products in superlatives It’s not about pointing out the shortcomings of the offer.

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However, creating songs of praise also makes no sense – no one will believe you! So avoid too much advertising language and empty promises. Instead, refer to the unique features of the product and the already mentioned benefits (WHAT can it do, provide, care for?) and explain how it will specifically improve the quality Latest Mailing Database of life of the user. For example – the chair is ergonomic, which means that it will ensure the correct posture of your client and take care of his spine. Write clearly and legibly Set aside long and complicated messages. Avoid multiple complex sentences. Where possible, use a period instead of a comma. Just like in the previous three sentences.

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Also , keep your paragraphs short. Avoid walls of text , because it will tire the recipient. Make sure the text is visually appealing. Use headings, bullet points, bold the most important information. Don’t use the passive voice. Instead of “the surface has been covered”, write “we have covered the surface”. Instead of “when you press the button, the meal will be heated” write “you will heat the meal”. It is not some mysterious and undefined entity that is responsible for the product’s features, but the manufacturer, and your client will use it. In addition, verbs in the active voice introduce dynamics Bulk Lead and lightness of expression.