Nowadays an advertising campaign involving a digital influencer costs an order of magnitude more than cooperation with regular bloggers (even if the popularity and number of subscribers of a real person and his unreal competitor are at the same level). However, the costs are fully justified, since the brand that has signed a contract with a cyber model receives special attention from the public.
This is confirmed by Nowadays an advertising campaign involving
rating indicators: virtual influencers have country email list t hem almost three times higher than regular bloggers.
A third of the cyberstar audience is made up of women aged 18 to 24; 11% are young people aged 13 to 17.
Characteristically, virtual influencers
publish new posts on average 3-4 times less often than real ones, and this is quite enough to maintain high engagement rates. At the same time, creating content for cyber models requires serious financial costs. While an ordinary blogger can lead generation as welltrusted simply take a selfie, spending a couple of minutes on it, preparing one post on behalf of a digital influencer will require the work of several 3D artists.
Companies whose target audience consists mainly of millennials and representatives of Generation Z should definitely think about ordering advertising from virtual influencers. It is this part of the audience that is especially interested in and sympathetic to digital models.
Creating a Virtual Influencer
A whole team of specialists is working on the development of the future cyber star:
- 3D modeler;
- 3D animator;
- rigging master;
- retoucher;
- screenwriter;
- photographer.
There are several programs for creating
D models, each with its own features ─ Maya, Zbrush, Cinema 4D, Autodesk Mudbox and others. The specialist chooses the most convenient one for himself.
3D modelers are often masters who previously worked in the film industry or were involved in video game design. They are responsible for the most important, initial stage – creating a model of a digital blogger.
Then, rigging and animation work is
carried out, the goal of which is to “bring to life” the character, make its appearance, movements, facial expressions and pantomime as natural europe email as possible. To animate the body and facial expressions of a virtual influencer, motion capture technologies are used. Markers are placed on the prototype person, their movements are recorded by a special program.
