By itorial Staff with No comments Email MarketingDigital Marketing
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WARC recently publish the results of an in-depth study conduct in collaboration with Marketreach , a company specializing in marketing on commercial email, on the relationship between attention and email “to reflect the true power of email engagement as a marketing channel.”
As WARC reports in a press release dat 31 October 20223, for the first time, following pioneering research, The Attention Advantage: Exploring the impact of email in an attention-scarce world reveals how much attention people pay to their email across different types of mailing, the value of this attention, and the role of email compar to other mia and within the mia mix.
“As we find ourselves
A on the cusp of a new era in advertising, mark by evolving technologies, shifting consumer behaviors, and increasing privacy concerns, this research paper offers strategic guidance and practical recommendations for navigating the intricate terrain of Attention and Mail advertising.”
Patrick Malone, Senior Mia Planner at Marketreach
“In a world where the battle for attention is becoming increasingly difficult to win. We specific database by industry have found that email is not only highly effective at generating attention, but is also one of the most cost-effective channels for achieving this goal. It is a good time for marketers to reconsider the role of email in the mia mix.”
Paul Stringer, Managing itor, Research & Advisory, WARC
After this news, we recommend this article with several email marketing tools available on the market.
Key findings from the WARC and Marketreach study
As the press release sent to the mia explains, “email is effective. At include testimonials or case studies capturing attention. Nearly two-thirds (63%) of recipients say that email captures their full attention.”
In this way, it points out that “email is one of the most effective and efficient channels for capturing consumer attention. Its dwell time is very high as consumer nes and behaviors evolve: people’s lives are more center on the home. There is a adb directory demand for more relevant and personal messages. And there is a shift towards trust brands that communicate honestly and authentically.”
