Newresearch reveals that most restaurant and hotel app users use them once a week. report highlights app usage trends in the hospitality industry globally.
Oracle’s research? ” Get Appy: Do Consumers Use Restaurant & Hotel Branded Apps?” reveals that more than half of consumers worldwide (57%) have used or currently use mobile apps to interact with hospitality shop companies . The study found that 23% have installed at least one restaurant or hotel app on their mobile device? and a full 70% use it at least once a week. The growing use of these apps creates new opportunities for hospitality companies to personalize service? promotions? and offerings? highlighting the importance of modern technology in offering a better and more satisfying customer experience.
“Food and beverage operators who leverage the opportunities offered by mobile technologies .
- Two-thirds of them have more than three such apps on their device.
- Countries in the Asia-Pacific region lead the way? with 82% using such an app at least once a week? compared to 54% of consumers in the North American region.
- Globally? one in five consumers water injection for beautiful skin has downloaded a food delivery app? and 23% have a hotel or restaurant booking app on their smartphone.
- Nearly a third of consumers globally (28%) have ordered and paid for food and drinks through an app on their device at least once; again? the highest use of this type of service is found among consumers in Asia-Pacific countries (37%).
Oracle Food and Beverage
provides operators with its solutions to create mobile apps that offer flexibility in customer loyalty and ordering? as well as back-office applications that enable greater operational efficiency.
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