There may be a wonderful person waiting for you! but you haven’t talked to them or even seen them. So you have to decide whether you’re interested or not based on a few basic! superficial details: profile picture! age! profession! whether they’re a Slytherin or a Gryffindor! etc.
Hence the importance of the value proposition
you have a user who is potentially interested in your downloadable content (that’s why they’ve reached your landing page )! but you must convince them that the exchange of information will be worth it. Otherwise! they’ll leave (bye-bye appointment! bye-bye lead).
Think of the benefits of content as if they were the benefits of your own product or service. You can ask yourself this.
- What problems does it solve for your audience?
- How is it different from other content you have published?
- How is it different from other DLC from your competition?
- After finishing reading it! what will the reader have taken away?
In addition to the value proposition! it is important to describe the content! giving top 5 machine learning terms the user a clearer idea of what they will find when they download the ebook or guide.
Check out how Hubspot does it on the download page for their “ How to Conduct an SEO Audit” guide .
How to create a landing page to generate leads
Here are several alternatives! depending on the resources you have and telegram data the technology with which your website is built.
If you have WordPress and have the time! you can probably build it yourself from a template .
There are also tools to create landing pages such as Instapage or LanderApp . These options are not always SEO optimized! but they are easy to use! fast and very inexpensive! in some cases free.
Pro tip: If you have the resources! consider having your website find options designed by a professional. The process can take a while. But if you plan to create more lead capture campaigns in the future! a well-designed landing page with a form is an investment that will pay off.
How to create your ‘thank you page’
To create thank you pages ! which are the pages on which we deliver downloadable content to the user! thus fulfilling our part of the deal.
Here it is common to take the opportunity to say thank jiangsu mobile phone number list you (it is well-born to be grateful) and confirm your expectations: if you can download the content from that same page! if you will receive it by email! etc.
Thank you pages are simple pages! but you can include some additional conversion elements! such as calls to action to download other content or promote related products or services.
That’s exactly what Hubspot does on the thank you page in the example we saw earlier.
