Combining a lead generation action with an email marketing action is like combining Harry! Ron and Hermione: together they work better.
The difference between sending or not sending an email introducing your new downloadable content can be dramatic. Look at the jump in this graph! just when one of our clients launched an email campaign to promote their latest ebook.
This mailing generated about 650 visits in one week. That may not seem like much! but it would surely change things if I told you that the conversion rate was 45% and the return was almost 300 leads.
You can launch the email campaign to your database. After all! many of them may have signed up to your website or blog! but you may be missing data to complete their profile.
Promotion of downloadable content via email marketing
In any case! if you already have all their data but they are not yet clients! it is a great way to nurture those leads and take the relationship a little further.
Additionally! you can send your message to an external database! such as a email data relevant media outlet or blog in the sector that has an audience similar to yours.
Promote your downloadable content with a blog series
And not from other published content! that means you have pure gold in your hands: a completely original piece.
As a whole! you offer it in downloadable format. But you can also fragment it creating a strong foundation and publish it little by little on your blog! as a series of articles with a common link.
If your content is only available in downloadable format! your opportunities to rank for a large number of keywords are limited. But with this tactic! you can boost your organic ranking and improve your visibility for those keywords .
Once people come across the articles
And are interested in them! they will be much more motivated to download the content and leave their details.
Simply add a comment at the beginning or the content end of the article indicating that it is an excerpt and that the content was originally published in the guide or jiangsu mobile phone number list ebook. And there you have a perfect excuse to link to the landing page of the offer.
You can also include custom-designed banners at the beginning or end of the article and introduce the guide with an eye-catching headline and call to action.
