Do you have a business and need to promote it at no cost? Do you have something of value to share? Well, here is an idea that you will surely like. Carlos Bravo0 Many people already know it, but it seems that many still don’t. Google Campus makes its facilities available for organizing events . The maximum capacity is 180 people. Can you imagine renting a space like this in the center of Madrid (Google Campus headquarters)? google-campus Said and done. For one of my clients, Vikinguard (you should know them if I haven’t done anything wrong), I’ve organised an event called “How to tune up your online marketing to convert visitors into customers in your e-commerce” at the end of this month (Friday, 30th September, 10am-2pm). Free registration here . Well, that’s it. Sign up and/or organize your own event. It’s a good way to make yourself known as long as you’re able to provide some valuable content. I’m sure you’ll come up with something.
There are many opportunities out there in copying business models , but at the same time it is much more complicated than it may seem at first. Here are some things you need to keep in mind: Contents [ hide ] 1 Volume and market size when the margin is low 2 Buyer mentality when buying online 3 Trial and error factor to find the perfect fit Volume and market size when margin is low Especially when margins are low, you need a lot of transactions to make your business profitable. Compare your market with the one you are going to copy. If you see a significant difference, it is probably not worth the effort. Buyer’s mentality when shopping online Those of us who live in this online world have the feeling that everyone is willing to take out their card to buy anything online. In several businesses that I have set up, I have often come across the question of whether it is possible to pay by cash on delivery, which is a more expensive and laborious payment method for the seller. Then there is a very significant percentage of people who do not even consider buying online . Trial and error factor to find the perfect fit There is one thing you can count on with 100% certainty when you set up something. Plans never work out . Even if you have thoroughly analyzed the business you want to copy, you can be sure that you will not get it right from the start. In general, it will take several iterations until you find the perfect fit. The bad thing is that you will never know how many you will need. Most of the time, Copying seems like a good idea at first, but it is rarely something that can be considered “easy.” The only uncertainty you have removed is the doubt about whether it is a viable business model. In certain markets, for an audience in a specific cultural context, and after having made x iterations to find the perfect fit, yes, it is. If you can find the perfect combination for your situation, you will succeed. The bad thing is that before you start, you don’t know if that fit is for your context.
