Without a doubt, one of the best ways to promote your product and get powerful links is to get bloggers to talk about you. According to studies (which I don’t have at hand right now so you’ll have to rely on the data I have in my head) they are the most important source when it comes to making a consumer’s purchasing decision. contact bloggerPhoto rights by Fotolia There are two ways to appear on a blog. Well, actually there are three, I just realized: Getting people to talk about you because you’re cool . The best but definitely the most complicated if you’re not Google or Apple. You pay and that’s it . You appear with a sponsored post . It has its pros and cons so you have to do it right. My preferred provider in Beguerrilla is Publisuites . You publish a guest post . You contact bloggers in your field, offering them free value-added content in exchange for being able to link to your website. Don’t do it Neil Patel style There are people who think they are very clever and over time they think they are above others. One of these “greats” is Neil Patel who wants to make a name for himself in the Spanish-speaking world by contacting virtually the entire Spanish marketing blogosphere through his virtual assistants. Victor Campuzano tells the anecdote on his blog and it is really funny. Don’t miss the comments and you will realize the damage that a massive action that goes wrong can cause you. Don’t offer little and ask for a lot in return. People are not stupid and they will realize that you are making fun of them. Email marketing to contact bloggers in a personalized way? “Hi Carlos, I love your blog.” I receive emails of this or similar nature almost every day. The idea behind it is to suck up to me a bit in order to increase the probability of being able to get a guest post or a press release. 95% of the people who send me these types of messages have just landed on my blog and are only interested in the SEO value or potential access to my readers. They don’t know the blog (and they don’t love it as much as they pretend). Then there are those little details and serious mistakes that make it easy to reject this type of proposal: Non-personalization of emails by simply using “hello” as a greeting. You can see in copy without hiding the other 50 bloggers who have received the same email. In the footer you see that it has been sent with Mailchimp, Aweber, Mailrelay or some other email marketing platform . The best advice I can give you is to do it in a truly personalized way. This means more work but the results will be better because it means that you do a little research on each blogger you contact. If you want to do it on a mass scale , then you will have to repeat the process over and over again . It is not fast but it is effective. My formula is simple. If you want to stand out and achieve more than others, do more than others . I’m sorry if you’ve looked for a recipe to automate the whole process a la Neil Patel. We already know what can happen in that case…
