These ads, which promote a single product related to a user’s search, appear directly above organic search results. You can spot Sponsored Product Ads by their “Sponsored” tag. Below, you can see an example of an actual Sponsored Product Ad, located above an organic result.An example of Sponsored Product Ads on AmazonLike Sponsored Brands, you can find Sponsored Product Ads in four locations on Amazon: Top of search results Alongside search results Within search results On product detail pages Wondering Check out this example:An example of Sponsored Product Ads on product detail pages on AmazonWhile Sponsored Brands perform well for businesses, Sponsored Product Ads perform even better.
Compared to other Amazon ads
Like Sponsored Brands and Product Display korea telegram data Ads, Sponsored Product Ads are number one when it comes to purchases. That means, when users click on Sponsored Product Ads, they’re more likely to purchase that product than if they clicked on Sponsored Brands or Product Display Ads. Sponsored Product Ads often perform so well because they promote one relevant product to users while they’re searching for that item. Sponsored Product Ads also do well because of their location.
They appear below Sponsored Brands
Which users can recognize as an ad, and above organic search results. With their format, Sponsored Product Ads easily blend with organic search results. As 35 percent of shoppers click on the first product in search results, it’s easy for Sponsored Product Ads to earn clicks from interested users. If the product delivers on consumer expectations, nothing is stopping that user from adding the product to their cart and checking out.
Want to learn more about Sponsored Product Ads?
Browse our guide on Sponsored Product Ads! 3. Expert recommendations An Amazon infographic on Expert RecommendationsFor common searches on Amazon, like for computer monitors, televisions, or stereos, Amazon offers recommendations from product experts. This feature of Amazon search results appears as a carousel that highlights three products related to your search. Amazon divides these three products into three separate categories, which include: Best of the Best: Highlights the best and the priciest product available.
Best Value: Offers a go-to product
Choice for quality and price. Also Consider: Provides microsoft that is used by millions an option for cost-conscious and flexible shoppers. You can see an actual example of Expert Recommendations in search results, below.An example of Expert Recommendations on AmazonExpert Recommendations do more than highlight three top-performing products. They also provide an in-depth review article, which shoppers can read. In the example below, the review article discusses the pros and cons of the top three TV mounts.
An example of an Amazon Expert
Recommendations article The article also yeezy 350 boost v2s includes some additional information: Types of TV mounts How to choose a TV mount What to look for in a TV mount How to install a TV mount Common TV mount questions While Amazon doesn’t produce these reviews, it approves the companies that do. Every publisher that features in Expert Recommendations on Amazon is an Amazon Verified Expert. Amazon does not, however, reveal its standards for Amazon Verified Experts.
