By itorial Staff with No comments Digital insightsDigital Marketing
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GfK DAM , the official digital consumption meter in Spain, announces that as of today, Tuesday, November 7, 2023, it is making the GfK DAM Audience Seal Measur by GfK DAM available to its clients. With this emblem, GfK aims to “accrit GfK DAM client companies on the possession, use and adoption of official digital measurement data standards.”
That is, “those that the advertising industry and market – from advertisers to public administrations – take as a reference. As the company reports in a statement sent to the mia.
The creation of this
Seal also responds to “a demand from the Spanish digital industry and GfK DAM clients to have a guarantee and differentiation tool for those entities that are committ to transparency and are subject to official measurement of digital audiences.” Among other buy telemarketing lead channels, these requests have been channel by the GfK DAM Client Committee. The body that looks after the interests of the different groups and types of companies.
The GfK DAM Measur Audience Seal “provides a guarantee in the advertising market of the use of official and reference data for all public entities and players in the sector.” Thus, the company states that “it allows clients to demonstrate to the digital industry. Advertisers and public institutions that their audiences are govern by reference data and that they work in accordance with measurement standards. In other words, it verifies that their data is reliable and validat by the company that the industry has select.”
«It is worth remembering that
A the official market measurement, chosen by the. Monitoring can create a powerful combin approach that leads Committee (Spanish Association of Advertisers. AIMC and IAB Spain), means being subject to quality standards, to the audit of OJD and the. Department of Economics of the Complutense University of Madrid and, ultimately, to GfK’s extensive experience in mia measurement throughout the world. Adds the note, which points out that «to have it, all GfK DAM client companies. Can request it from now on through their assign expert consultants».
“The creation of the GfK DAM Measur Audience Seal responds to. A classic adb directory demand from advertisers and public administrations. Who ne a guarantee of how to invest their money efficiently.”
