But email marketing . Isn’t powerful just because everyone has an inbox. The secret sauce is . Email segmentation—the . Practice of dividing Eamil Marketing Lists Maintain an Opt-In Culture recipients into groups based on interests, behaviors, or demographics. From . My . Stints in university recruitment and now digital content, I’ve used segmentation quite a bit . . In my marketing career. In this guide, I’ll walk you through more about email list . . Segmentation, including when it comes in handy and how you can put it into .
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Action . To power up your email marketing.Table of contents:what is email segmentation?The benefits of . Email segmentationhow . To segment your email list email segmentation ideas for your marketing campaignhow . To get started . With email marketing segmentationautomate your email segmentationwhat is email segmentation?Also referred . To as list segmentation, . Email segmentation is the practice of breaking your email recipients . Into smaller, targeted groups and . Then sending them the most relevant information. These smaller . Groups are usually based on behavioral .
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Or demographic data—maybe their whatsapp number list state of residence, a . Past purchase, or a task they carried . Out on your site. The segments can . Be as large (for example, people who bought . A specific product through your instagram . Shop) or as small (for example, arizona residents who . Signed up for your newsletter . Less than a day ago) as you want. But generally, . The smaller they get, . The more direct and targeted your content should be, and the .
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More likely it . Is that that content will resonate with the recipients.Illustrated workflow showing how . Email segmentation . Ensures the the importance of descriptive analytics: what it is and why you need it right emails go to the right peoplei have a great example . Of . This in action, but first, I’ll have to out myself: I’m a disney adult. . . I moved to florida (yes, on purpose) and purchased an annual pass to pursue my . . Dream of riding space mountain whenever I want—today included. Just from the paragraph above, .
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We can . Identify at least three points of data on me—I’m a florida resident, . I’m an annual . Passholder, and I’ve visited the canada cell numbers parks today—that disney could use to . Send me targeted emails.And . Indeed, they do: I receive florida- and passholder-specific communications like . The one below at least . Once a month, and I won’t be surprised if . I receive a survey about today’s . Visit later this week.Email screenshot offering deals for . Disney resort to pass holdersthe purpose of .