The previous episode ” Am I a very profitable company? A complete guide to taxation and tax saving for overseas e-commerce – taking Google advertising as an example ” introduc the taxation regulations of overseas e-commerce and mention how Google implements this tax in practice. Tax regulations are appli to the fullest.
Take advertising under Meta as an example
If you are an e-commerce platform and want to increase your visibility on the Internet, you will most likely ne to run Meta ads (referring to ads plac on platforms such as Facebook, Messenger, Instagram or Meta Audience Network). After a series of settings, Finally, let Meta users see the material to be expos . But in the process, which country’s Meta company did we deal with? The answer is FB’s parent company, Meta Platforms Ireland Limit .
Next, we have to ask, if Meta earns
everyone’s advertising fees in Taiwan, doesn’t it have to pay tax? If Meta charges individual users, it will return to the overseas e-commerce regulations mention in the previous bc data america article. Meta ne s to issue electronic invoices to users, and a 5% business tax will be levi on the pricing. But if the user is a legal person, because Meta and Google are different, there is no subsidiary company operating advertising business in Taiwan. As shown in the figure below, as long as the legal person places advertisements on Meta, whether it is a general user or a corporate user, the legal person is oblig to help Meta withholds taxes.
Picture/Meta advertising instructions
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