Let’s talk about what really works and what is already losing relevance. Digital tools are adapted to any needs, so if you still doubt whether it is worth investing time and money in this industry – I assure you, it works.
Even if your goal isn’t to sell through social media or grow your audience, digital can help with other tasks. For example, competitor analysis or market research to enter new markets. Going digital is becoming indispensable for developing brands and achieving results.
What changed in digital during the war?
The digital space has undergone significant changes. Content on social networks and digital platforms has taken on new forms. Let’s start with the basic rules of communication via social networks in conditions of military events.
Before the war, I always argentina mobile database recommended using as much interactive content as possible: quizzes, game mechanics, Q&A to engage the audience, build engagement, and build brand loyalty. However, with the outbreak of the war, traditional branded content became less effective. Businesses are gradually moving away from pushy sales and brand-focused clichés. Instead, social messaging is becoming relevant.
Now it is important to convey your social mission, company position, support for Ukraine or the economy. Branded content should be transformed into socially meaningful content that reflects the company’s overall position and its support for current events.
Read also: How to adapt SMM trends in turbulent times
How has fan content changed?
Fan content, which was popular before the war, has also transformed. The desire for ws database positivity is gradually returning, although classic jokesare giving way to jokes with social overtones. Now, supportive messages and affirmations are relevant, which add an emotional connection with the audience.
The phrase “How are you?” takes on a new meaning during times of anxiety – it is a manifestation of care, love, and support. Such content is not aimed at direct advertising, but creates an emotional connection with your audience.
Interactive is back
Interactive elements, contests, and quizzes that were banned in the first months of the war are now becoming relevant again. The audience misses lightness and positive emotions, so interactive content is already starting to work. It helps to reconnect with users and adds positive notes to brand communication.
Examples of supporting content
Brand communication has changed significantly in recent months: it has become simpler, more natural and lively. Many large brands, which have whatsapp is a popular instant messaging always adhered to a professional and formal tone, are now simplifying their communication, bringing it closer to the audience. We are seeing how copywriting is becoming more native, without clichés and excessive formality, which allows brands to stay on the same wavelength with their audience.
